Expertise
Eliga's practice covers strategy, platforms, integration, data, performance and the technology behind commercial relationships. Each page is for someone who has to choose, join or run a system.
How those concerns are ordered in a piece of work is described in the approach.
Technology planning, platform choices and operating models, judged by whether the business can carry the decision.
Planning is useful when it names the platforms a business will depend on, the ones it will leave, and the decisions that are expensive to reverse. Digital product strategy sits here when the product is the commercial vehicle.
Enterprise applications, SaaS, interfaces and the architecture that joins them into a system people can run.
Enterprise applications and SaaS platforms shape the working day. Integration is the part that makes them one operation: interfaces, record ownership, and a path for the message a downstream system rejects.
How facts move between systems, how reports are produced, and which workflows are stable enough to automate.
Reports assembled by hand are usually a sign that two systems describe the same event differently. Automation earns its place when the rule is stable and the exception path is understood.
Organic search, technical quality, content structure and measurement for a website or platform.
Organic search, technical quality and content structure are properties of a digital property. Measurement starts with crawl, indexation and field performance, then a commercial figure only when the change can be isolated.
The records, integrations and attribution that let a business transact with partners and distributors.
Affiliates, distributors and other parties need records that can be reconciled. Tracking, postbacks and the exchange of partner data are infrastructure. They are not a media plan.